Dirty Traffic

Have you taken a peak at your traffic today? Is it up? Yes? Good.

Or is it?

What did you look at to determine if your traffic was up? Hits? Assuming even a mild sense of internet sophistication, hopefully not. (If you did, quickly acclimate yourself to How Idiots Track Success, and then grab a cup of coffee with good old Ted).

Maybe you looked at visitors? Unique page views possibly? Time on site? Bounce Rate? Pages per visit? These metrics are getting warmer, but still not quite there…