If you’re looking for insight into the mind of the average internet searcher, (or, in this case, the aggregated minds) you have probably already stumbled across Google’s aptly named Insights for Search (which is of course, BETA!). While far from a comprehensive solution, it’s price tag results in a tool that can yield some very cost effective insights.
Unfortunately (and somewhat intentionally), Google has made Insights for Search a bit of a black box, with the data stripped of any meaningful scale aside from relative to what’s being compared. That’s not to say that you can’t draw some meaningful conclusions, so long as you have a thorough understanding of how the tool works. This post is the first in a series aimed at giving you such an understanding. Nowhere else have I seen this much detail on Insights for Search in one location; I put this guide together by piecing information from a variety of sources.
Last, if you find something you disagree with, or know is outright false, I’d love to hear about it in the comments.
So here we go!
Part 1 – What is Google Insights for Search Anyway?
Continue reading ‘Google Insights for Search – A Primer (Part 1)’
